The average income of famous people is 5-10 million rubles .
Russian company & # 8220; Medialogia & # 8221; announced the amount of earnings in the social networks of the main Russian stars. According to her, the richest celebrities with the highest incomes on Instagram are led by the wife of musician Dzhigan Oksana Samoilova .
According to & # 8220; Medialogia & # 8221; she can receive Instagram stories and posts per month about 10 million rubles.
Other mothers are no less in demand, such as Ida Galich (7 million subscribers), Ksenia Sobchak (8 , 6 million). TV presenter Ksenia Borodina (17.6 million) has more followers than Samoilova (14.6). However, the musician's wife is more actively involved in advertising.
In a conversation with & # 8220; KP & # 8221 ;, marketing expert Vladimir Kryukov shared the secrets to earning stars. He said that the price of a post on Instagram can reach 1.5 million rubles, starting from 100,000 for bloggers with 1 million subscribers.
The larger amounts are paid by the big companies for advertising that is not directly related to the life of a star. Growth in value also occurs when using a video format shot specifically for product promotion.
For bigger celebrities, a post can cost a lot more, it all depends on how many actual people are following the star's stories and posts.
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According to the expert, the social media advertising market is growing, and funds that were supposed to be used to pay for events are being returned to online advertising because of the coronavirus, falling into the pockets of bloggers. The price of posts has fallen slightly recently, notes the expert. But bloggers manage to get the usual amount of its quantity.
& # 8220; It is too early to talk about the final figures for the growth of the blogger market in 2021… According to data for 2020, the total budget of the blogger market on Instagram was 7 billion rubles & # 8221;, & # 8211; Kryukov explained.
If we are talking about real star rates, then in the top ten the most & # 8220; advertising & # 8221; among the celebrities were Olga Buzova (23 million subscribers), Nastya Ivleeva (18 million), Ksenia Borodina, Oksana Samoilova, Vera Brezhneva (12 million), Polina Gagarina (8.5 million), Ksenia Sobchak, Ida Galich.
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They can place advertisements on themselves and on & # 8220; low & # 8221; price of 300,000 rubles per message, but the reason for such loyalty lies in the discounts for regular advertisers, barter and other reasons.
The average publication price is 600,000 to 800,000 rubles, Kryukov explained, adding that the stars publish about ten such messages per month.
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The second level displays different prices. Thus, Lyaysan Utyasheva, Ekaterina Varnava, Anna Khilkevich, Kristina Asmus, David Manukyan and other artists can receive advertising from 300,000 to half a million rubles per post.
tiktokers who not only use royalties to make money, but also promote music tracks, links and ambassadors.
According to Kryukov, if a blogger has less than 400,000 subscribers, the price of an article is 3,000 – 15,000 rubles. Millionaires, with 1-4 million users, already receive 30,000 & # 8211; 90,000, and those who managed to conquer an audience of 4 & # 8211; 8 million receive 90,000 & # 8211; 300,000 rubles.
The most expensive contracts & # 8211; those who have become celebrities, having managed to appear outside the social network, on television and on YouTube. Their price ranges from half a million to 10 million for the stars.
The leaders are Olga Buzova (7.8 million subscribers), Danya Milokhin (15.2), Dina Saeva (24 million), Carnival of Valya (20.5 million), Yulia Gavrilina (14.4 million), Anya Pokrov (14.1 million ).
As Topnews wrote earlier, it became known where Dzhigan took $ 35 million for a car for his wife, Oksana Samoilova. Recall that he offered her a & # 8220; Rolls-Royce & # 8221;.
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